Golf Travel - Facing some headwind?

It only takes a few moments reading the newspaper or watching the news to realize the media is well focused on the struggling economy. While I have long believed we are fortunate to sell to an audience which is recession insulated, I would be foolish to believe this current downturn is not having an impact on our business.

The combination of a slowing economy and weakening dollar is a one two punch that directly impacts potential travelers who are considering an overseas vacation. The more affluent travelers will, on average be less concerned about making the purchase decision as for them it is a lifestyle choice. We have also spent a considerable amount of time and effort in recent years substantially expanding our portfolio to include a total of 12 destinations with land based programs and many more from our Golf Cruising programs. This diversity of programs and destinations is serving us well as travelers decide to alter their plans for various reasons.

Looking from the other side, one destination which has been particularly hard hit is Ireland. For the last 20+ years they have done a terrific job of promoting golf to their shores. In many ways it was perceived as a well priced alternative to links golf in Scotland. As demand increased so did the prices...as the dollar weakened to the euro the prices increased even more. In many ways for golf travel to Ireland, the 2008 season represents the perfect storm.

Having said all of the above about the challenges facing travel, lets focus on the positives. Golfers wishing to travel to the British Isles while watching their budget can still do so and enjoy a terrific experience. Northwest Ireland remains great value, outstanding links golf, relatively few golfers and fine accommodations. The golf course names may not be household in stature but the quality of the golf experience is outstanding. Another interesting aspect of golf in Northwest Ireland is that along with fewer visitors, you will most likely find the locals more engaged in, and interested by your visit. The chance to enjoy the unscheduled pint of Guiness with the local butcher at his golf club is far greater than in the more tourist developed regions.